Marketing (Part 1)

'Must have' concept in the marketplace.

What concept is this?

'Not must-have but can choose'

Which of the following needs in the Maslow Hierarchy talks about the most basic need?

• Physiological need

• Safety need

• Belongingness need

• Esteem need

Customer relationship can be built through one time transaction.

• True

• False

'Consumers prefer products that are highly affordable and available.'

This statement is referring to which marketing philosophy?

• Production concept

• Product concept

• Selling concept

• Marketing concept

A customer forms expectation from the following EXCEPT:

• Market information

• Past buying experience

• Opinion of friends

• No idea

Write a word for this statement.

"A set of actual and potential buyers of a product."

"The organisation is seeking not only to meet the needs and wants of the customers but also the well-being of the society."

This statement Best describes:

• Societal marketing concept

• Marketing concept

• Production concept

• Product concept

"The Best Hotel only uses washing detergent that made from natural ingredients so that it does its part in protecting the environment."

This statement BEST describes which marketing philosophy?

• Societal marketing orientation

• Marketing orientation

• Selling orientation

• Product orientation

Muthu is looking for a car to show his status as a General Manager in the society.

Which of the following needs is he trying to fulfill?

• Physiological need

• Safety need

• Esteem need

• Self-actualisation need