Ms Jess Consumer Behavior and Retail Psychology Quiz

According to Neumann and Morgenstern (1944), what theory suggests that consumers make rational decisions to maximize positive outcomes?

• Choice blindness

• Satisficing

• Prospect theory

• Utility theory

What did North et al (2003) find regarding the impact of classical music on profitability in a restaurant?

• Pop music led to higher spending on main courses

• Classical music led to higher spending on starters and coffee

• Classical music had no impact on spending

• Non-music led to higher spending on desserts

What did Woods et al (2011) discover about the effect of sound on the perception of taste in a retail setting?

• Soft music enhanced taste perception

• Loud music had no effect on taste perception

• Decreasing volume of music increased perception of crunchiness

• Increasing volume of music decreased perception of sweetness and saltiness

What did Pavesic (2005) emphasize as crucial for increasing customer spending and loyalty through menu design?

• Use of bright colors

• Random placement of items

• Number of items on the menu

• Layout, font size, and menu theme

According to Robson et al (2011), how does close table spacing affect the customer's experience at a restaurant?

• Enhances privacy and comfort

• Leads to higher spending and satisfaction

• Has no impact on customer experience

• Reduces quality of experience and increases stress

What did Milgram et al (1986) study regarding defending one's place in a queue?

• Participants were more likely to confront intruders behind them in the queue

• Participants were more likely to confront intruders in front of them in the queue

• Participants avoided confrontation with intruders

• Participants were indifferent to intruders in the queue

What did Vrechopolous et al (2004) find regarding the layout of virtual stores compared to real-life stores?

• Grid layout was the most effective in virtual stores

• No significant difference between layouts in both settings

• Free-form layout was most popular and made shopping 'fun'

• Racetrack layout was preferred in real-life stores

What did Kahneman and Tversky (1970) propose about consumer decisions based on value and endowment?

• Individuals have different perceptions of value and endowment

• Consumers always choose the most expensive option

• Consumers only consider value in their decisions

• Value and endowment have no impact on consumer decisions

What did Hall et al (2010) study regarding choice blindness in a commercial setting?

• Choice blindness was more common with jam samples

• Choice blindness only occurred with tea samples

• Participants always detected changes in flavors

• Participants often did not detect changes in jam or tea flavors

What did Machleit et al (2000) discover about the effects of crowding in retail environments?

• Overcrowding leads to negative emotions and lower satisfaction

• Discount stores are more impacted by crowding

• Crowding increases customer expectations and satisfaction

• Luxury brands are not affected by crowding