CH5 MARKETING Thème 1
Authored by FADILA MEZAIR
Other
12th Grade
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Leclerc adopte une politique de prix unique.
vrai
faux
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Le prix unique et le prix forfaire sont deux stratégies de prix différenciés.
vrai
faux
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Les prix pratiqués chez les coiffeurs correspondent à une stratégie de prix forfaire.
vrai
faux
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Les entreprises différencient leurs prix uniquement pour fidéliser leurs clients.
vrai
faux
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Le yield management est une technique marketing et commerciale qui fait varier le prix de biens ou de services en fonction du comportement de la demande des consommateurs afin de maximiser le rendement de l’entreprise.
vrai
faux
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Le yield management est souvent pratiqué dans les domaines de l'hôtellerie, le transport.
vrai
faux
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Le freemium est un mixte entre le modèle “free” et le modèle “premium”. Le “free” proposant un service gratuit et le “premium” proposant un service payant et haut de gamme.
vrai
faux
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