Understanding TikTok's Impact on Music Marketing

Why did the artist feel pressured to use TikTok?

• To release their music

• For personal entertainment

• To learn a new dance

• Because they enjoy using social media

What has changed in marketing strategies for artists?

• More involvement in social media

• Increased focus on traditional ads

• Returning to billboard advertising

• Less reliance on social media

What unique feature does TikTok offer for music marketing?

• Billboard placements

• Email marketing

• Fan interaction with music

• Radio play

How does TikTok support music discovery?

• Using traditional marketing methods

• By limiting the music available

• Through its focus on discovery

• By charging for music uploads

What role does the music industry play in TikTok trends?

• Ignoring TikTok trends

• Reacting to popular content

• Focusing on traditional media

• Creating all viral content

Why is TikTok considered unique in music marketing?

• It's owned by a record label

• It allows user interaction with music

• It only features famous artists

• It doesn't allow music videos

What do artists find frustrating about using TikTok?

• The ease of going viral

• Watching other artists' videos

• Having to create content regularly

• Listening to music

Why is authenticity important on TikTok?

• To engage Gen Z audiences

• To increase ad revenue

• For higher video quality

• Because the platform requires it

How do artists feel about creating TikTok content?

• Excited and eager

• Indifferent

• Pressured and frustrated

• Unaware of TikTok

What is a misconception about TikTok content creation?

• It requires no creativity

• It's highly profitable

• It's only for young people

• It's easy to do