SM Cert Quiz Part 3

The majority of Snapchat users are ________.

• Male

• Female

In comparison to other age groups, internet users who are 30-49 years old are most likely to use Snapchat.

• True

• False

Which of the following countries has the most Snapchat users?

• France

• The United Kingdom

• The United States

• India

GamerPro, a video game subscription service, wants more people to visit its website, so it decides to run ads on Snapchat. Which of the following Snapchat ad types would best fit GamerPro's needs?

• Story Ad

• App Install

• Web View

• Long-form Video

Nikki is a well-known influencer in the beauty industry. She shares makeup reviews and how-tos. Petals, a new makeup brand, asks Nikki to use its Snapchat account for a day to share how-tos with its products. Which of the following marketing strategies is Petals using?

• Giveaway

• Q & A

• Behind-the-scenes

• Takeover

A company must have a ________ account before it can create ads on Snapchat.

• Snapchat Business

• Snapchat Premium

• Snapchat Marketing & Advertising

• Snapchat Ads Manager

These video ads appear between friends' stories, between Snapchat's stories, and in the middle of publishers' stories, which are the stories seen on the Discover page.

• Story ads

• Snap ads

• Discover ads

• Chat ads

Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using?

• Organic media marketing

• User-generated content

• Paid social media advertising

• Earned media

________ is the time between the start and completion of a specific campaign.

• Lead time
• Conversion Rate

• Lead Rate

• Conversion Time

Dr. Tom's decides to run a Facebook ad campaign for its vegan, sulfate-free moisturizers. It targets ads toward single women who make around $35,000 a year and interact with health and wellness pages. What method is Dr. Tom's using to ensure it reaches its desired audience?

• Exact targeting

• Segmentation

• Organic targeting

• Influencer targeting