ING113 Understanding data Super Consumer Generation

A million square meters...refers to

• The number of people who visit Dubai mall every week.

• The size of Dubai Mall

750,000...refers to

• the number of countries with Walmart stores in 2011 and 2015 respectively

• the number of people who visit Dubai Mall every week

15 and 28...refers to

• the number of countries with Walmart stores in 2011 and 2015, respectively

• the amount spent shopping online by UK customers

£800 million and £114 billion...refers to

• the number of Gen Yers who read books in 2000 and 2015

• the number spent shopping online by U.K. customers by 2000 and 2015, respectively

one in three...refers to

• the number of Gen Yers who read books in 2000 and 2016

• the number of Gen Yers who read books in 2000 and 2015

TRUE / FALSE /NG (not given)

Almost as many people go to the Dubai Mall every week as live

in Dubai.

• TRUE

• FALSE

• NG

TRUE/FALSE/NG

Gen Y-ers were all born in the 1980s.

• TRUE

• FALSE

• NG

TRUE/FALSE/NG

People spend more on the Internet than in stores.

• TRUE

• FALSE

• NG

TRUE/FALSE/NG

31% percent of Generation Y-ers have enough money to live the lives they

want.

• TRUE

• FALSE

• NG

TRUE/FALSE/NG

Gen Y-ers are not important consumers.

• TRUE

• FALSE

• NG