Unit 4.3 Link between Ad & Branding (part 2)

The following all are targeted marketing messages about Nike Except for ONE.

• Printed Brochures.

• Customer service.

• Social Media Interaction.

• Website about shoes.

What are the objectives of Advertising? List any two.

Answer explanation

Communicate sales promotion messages

Increase brand / store awareness

Inform customers of current / new product features and benefits

Create and communicate store image or personality

build customer loyalty for a brand or store

Attract customers to buy

Increase sales

The following are aspects of a Brand used to drive communication between brands and customers in advertising. Except for ONE.

• Brand Identity

• Brand appeal

• Brand Positioning

• Brand Image

• Brand Personality

Branding promotes ___ and ___ in customers. List two from the choices below.

• Customer sales

• Customer loyalty

• Higher profit

• Long-term commitment

• Branding

When consumers think of Apple (e.g. iphone, ipad) they think of cool designs, cutting-edge innovation, and a sense of exclusivity. Which aspect of the Brand of Apple is consumer relating to?

• Brand Image

• Brand Positioning

• Brand Personality

• Brand Promise

Taylor Swift is an American singer who have been around since 2003, she works hard to sing, stay fit and also have a team responding daily to her social media accounts to all her fans.

Her Eras tour sold out worldwide even though the tickets are very expensive and sometimes inconvenient to buy because the consumers queued online for many hours.

Taylor Swift consumers have a strong ______ _______.

• Brand Image

• Brand Identity

• Brand Loyalty

• Brand Promise

Nike is the top few brands which will come into consumers' minds when they are selecting basketball shoes. Nike has a strong basic fundamental which differentiates them from competitors. Nike has a strong Brand ____.

• Image

• Loyalty

• Promise

• Identity