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MARKETING MANAGEMENT- 2

Authored by Syed Ahamed

Professional Development

2nd Grade

Used 1+ times

MARKETING MANAGEMENT- 2
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines market segmentation?

Targeting all customers with the same marketing strategy

Dividing the market into distinct groups with similar needs and characteristics

Selling products to various markets without customization

Focusing only on niche markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is market segmentation most beneficial?

When a company wants to reach a broad audience

When a company wants to reduce marketing expenses

When there are diverse customer needs and preferences in the market

When a company has limited product offerings

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company divides its market based on age, income, and lifestyle. What type of segmentation is this?

Psychographic segmentation

Behavioral segmentation

Demographic segmentation

Geographic segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a criterion for effective market segmentation?

Measurability

Accessibility

Homogeneity

Uniqueness

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company sells luxury watches and segments its market based on consumer attitudes towards luxury products. What segmentation approach is this?

Behavioral segmentation

Psychographic segmentation

Demographic segmentation

Geographic segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is geographic segmentation important for companies?

It helps in understanding consumer lifestyles

It enables companies to tailor marketing efforts based on climate and location

It focuses on consumer attitudes and preferences

It categorizes consumers based on their age, gender, and income

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A software company segments its market based on customers' level of expertise with technology. What type of segmentation is this?

Demographic segmentation

Behavioral segmentation

Psychographic segmentation

Geographic segmentation

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