Chapter 13 - PR

Communication strategically placed—either as advertising or as publicity—during World War II to gain support for the war effort is an example of

• a public service announcement.

• lobbying.

• a pseudo-event.

• propaganda.

Which derogatory term did reporters and editors develop to refer to a PR agent?

• Flack

• spinners

• propagandists

• dead headers

A pseudo-event is

• an unexpected and unplanned event.

• an exclusive gathering for society’s most fashionable people.

• any activity held for the sole purpose of getting media coverage.

• any illegal fundraising circumstance.

Ivy Ledbetter Lee—one of the founders of public relations —believed that honesty and directness were better than deception in public relations.

• TRUE

• FALSE

Astroturf lobbying refers to phony grassroots public affairs campaigns engineered by PR firms.

• TRUE

• False

Edward Bernays is known for

• being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns.

• staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement.

• being the first to apply the findings of sociology and psychology to public relations.

• arguing that PR is about coercion, not consent.