CIW Social Media Strategist- Chapter 7 Review

  A social media policy is usually a combination of a number of policies that together provide social media guidelines for the company and its employees. Name the types of policies your company can create:

• Operational

• Ethical

• a.    Acceptable use

• Organizational Arrangement

When assessing risks, a company must examine the potential threats and weakness, the probability that the threat will occur, and the effect the business if the threat happens. What are the four stages when conducting a risk analysis?

• Customer Information, Employees information, Business Information, Threats and Weakness

• Identify, Assess and Evaluate, Manage and Mitigate, Monitor and Revise

• Identify the control, Determine How much, Determine what Technology, Determine Resources

• Who is using the company website, Who as background knowledge, How long a person stay on the website, How many times they ask the company about the technolgy

There are four types of policies a company can create.

• True

• False

A detail risk analysis needs to be done every few months. What are the stages when conducting a risk analysis

• Identify

• Assess and Evaluate

• Manage and Mitigate

• Monitor and Revise

There are several types of policies a company should create to help mitigate the risks they might encounter due to social media. What types of policies a company can create

• Operational

• Ethical

• Acceptable Use

• Privacy Policies

The operational policy might include an employee code of conduct, privacy policy, and disclosure policy.

• True

• False

Mary is very concerned that upper management doesn’t support her team’s social media risk management strategy. Why is Mary justified in her concern?

• The lack of support may reflect too much anger towards her team.

• Annual pay increases for the team may be denied due to their lack of support.

• Their lack of support might result in denial of time off requests.

• The weakest link in any risk management strategy is people.

Phil is preparing a short presentation for the leadership team to review last month's social media crisis. He will show how sales have increased using social media campaigns. He also needs to ensure they understand the risks. Which of the following is a risk that he could highlight? Phil is preparing a short presentation for the leadership team to review last month's social media crisis. He will show how sales have increased using social media campaigns. He also needs to ensure they understand the risks. Which of the following is a risk that he could highlight?

• Damage to the company’s reputation due to negative comments.

• Increased followers that repost and comment on company posts.

• The inability to turn off comments on company posts.

• Increased customer service calls as product sales increase.

Another account was created on social media that imitated Company A. Which term describes this type of risk?

• Brandjacking

• Social engineering

• Social proof

• Spear phishing

Company A is concerned about employees placing personal posts on social media while at work. They have decided to revise the current policy to cover guidelines for social media use while at work. Why is this company doing this?

• An employee’s personal social media use at work is considered illegal.

• The company network will only function well if it is used as originally planned.

• It creates a security issue by making network documents exposed to hackers.

• An employee’s personal social media use can hurt the company’s brand.