Which marketing mix strategy is most suitable for convenience products?

• Price skimming

• Intensive distribution

• Selective distribution

• Product differentiation

Answer explanation

Intensive distribution is the most suitable marketing mix strategy for convenience products as it focuses on making the product available in as many outlets as possible for easy access by consumers.

Which marketing mix strategy is most suitable for shopping products?

• Price skimming

• Intensive distribution

• Selective distribution

• Product differentiation

Answer explanation

Product differentiation is the most suitable marketing mix strategy for shopping products as it focuses on distinguishing the product from competitors to attract customers.

Which type of buying decision involves a high level of involvement and extensive research?

• Limited buying decision

• Impulsive buying decision

• Extensive buying decision

• Routine buying decision

Answer explanation

The extensive buying decision involves a high level of involvement and extensive research, making it the correct choice.

Which type of buying decision involves a moderate level of involvement and some research?

• Limited buying decision

• Impulsive buying decision

• Extensive buying decision

• Routine buying decision

Answer explanation

Limited buying decision involves a moderate level of involvement and some research, making it the correct choice in this scenario.

Which type of buying decision involves low involvement and minimal research?

• Limited buying decision

• Impulsive buying decision

• Extensive buying decision

• Routine buying decision

Answer explanation

The correct choice is routine buying decision because it involves low involvement and minimal research compared to other types of buying decisions.

Which type of buying decision is characterized by spontaneous and unplanned purchases?

• Limited buying decision

• Impulsive buying decision

• Extensive buying decision

• Routine buying decision

Answer explanation

Impulsive buying decisions are characterized by spontaneous and unplanned purchases, making it the correct choice in this scenario.

Which type of buying decision is most likely to involve high-priced and infrequently purchased products?

• Limited buying decision

• Impulsive buying decision

• Extensive buying decision

• Routine buying decision

Answer explanation

High-priced and infrequently purchased products typically require extensive buying decisions due to the significant investment and research involved.

Which of the following is NOT a function of packaging in marketing?

• Enhancing the product's image

• Increasing the product's price

• Providing information to consumers

• Protecting the product

Answer explanation

The correct choice is increasing the product's price because packaging typically does not directly impact the pricing strategy of a product.

Which of the following is an example of primary packaging?

• A plastic bottle containing shampoo

• A cardboard box containing multiple units of a product

• A label on a can of soda

• A display case in a retail store

Answer explanation

The correct choice is a plastic bottle containing shampoo, as it directly holds the product and is considered primary packaging.

What is the purpose of secondary packaging?

• To provide additional information to consumers

• To increase the product's shelf life

• To protect the product during transportation

• To enhance the product's visual appeal

Answer explanation

The purpose of secondary packaging is to enhance the product's visual appeal, making it more attractive to consumers.