What is Content Marketing for?

• Generate entertaining information for likes and shares

• Develop relationships with customers

• Make people aware of the brand

• Improve reputation and trust

1. Why do you need to define target audience?

• It is more effective than targeting everyone

• So that you put in less resources on those that are likely to purchase

• So that you can create a generic message

• So that you can identify your competitors

1. Why is Facebook/ Instagram popular? 

• Everyone is friendly on Facebook.

• There are plenty of Fakenews

• They have a large user base and allows you to reach specific audiences based on demographics and interest.

• You can reach out to Professional Audiences

1. What type of media should you use for TikTok?

• Long-form videos

• Short-form videos

• Panorama Images

• Professional and informative articles

1. Which AI tool should you use if you want to leverage on template image design for a social media post?

• Taskade

• Photo Editor

• Canva

• ChatGPT

1. What is the CIDO Prompt structure? 

• Chief Information Digital Officer

• Choose Intermediate Define Order

• Complete, Instruct, Define, Outcome

• Context, instruction, Details, Output

How would you optimise your marketing campaigns?

• Outsource to others

• Showcase consistent branding

• Allow for Multi-channel marketing

• Make measurement and track data.

1. What should you do if you want to master AI?

• Understand AI concepts algorithms and techniques

• Implement AI solutions in real-world scenarios

• Avoid automating recurring tasks

• Pursue advance degrees in Data Science or Computer Science