Kodak - Rise and Fall

Who manufactured dry plates for photography in the 1880s?

• Michael Hildsich

• Steve Sasson

• Antonio Perez

• George Eastman

What was George Eastman's slogan for Kodak?

• You press the button, we do the rest

• Capture the moment

• The best in photography

• Photography made easy

In which year did Kodak declare bankruptcy?

• 1990

• 2005

• 1984

• 2012

Who invented the first digital camera for Kodak?

• Daniel Carp

• Antonio Perez

• George Eastman

• Steve Sasson

What was Kodak's market share in the digital camera market in 2005?

• 7%

• 9.6%

• 15%

• 24%

What was Kodak's strategy for printers in 2011?

• Low-quality printers, low-priced ink

• Expensive printers, cheap ink

• Cheap printers, expensive ink

• High-quality printers, high-priced ink

How many employees did Kodak let go under Antonio Perez's leadership?

• 5,000

• 13,000

• 50,000

• 27,000

What was the reason for Kodak's downfall in the digital era?

• Reliance on film and razor-and-blades model

• Competition from Fuji

• Poor marketing strategies

• Lack of innovation in digital cameras

Which company did Kodak sell 25% of the market's digital cameras to in 2005?

• Nikon

• Sony

• Canon

• Hewlett-Packard

What was the main focus of the new Kodak after emerging from bankruptcy?

• Pharmaceuticals

• Commercial and industrial printing

• Digital cameras

• Mobile phones and tablets