Place

What is a place in marekting?

• Channel design: How to bring the products to the market?

• channel management: How to coordinate with channel members to produce desired services for

  end users?

• None of them

Marketing distribution channel: interdependent organization that help make a product or service available for use or consumption by the end consumer/user

• Agree

• Disagree

Who is the one creating efficiency for manufacturers and consumers?

• middle man

• Channel members

• intermediaries

• manager

Reduce number of contacts for transactional efficiency
• Should add value by:
1. Helping to complete transactions (e.g., matching supply and demand,
connecting sellers and buyers, negotiating transfer of ownership of goods)
2. Helping to fulfill completed transactions (e.g., transporting goods,
financing, assuming risk)
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• Role of channel members

• Role of the managers

• Role of the buyers

Topic: Channel member

Negotiates sales without taking title to the goods. Generally paid

by commission or fees, who?

• Agent/broker (is to make the sale, represent the “line” to the retailer and assist on the “pull” of the products at retail.)

• Wholeseller

• retailer

• facilitating agency

Topic: Channel member

Takes title to the goods and resells them, who?

• Agent/broker (is to make the sale, represent the “line” to the retailer and assist on the “pull” of the products at retail.)

• Wholeseller

• retailer

• facilitating agency

Topic: Channel member

sells to end users, who?

• Agent/broker (is to make the sale, represent the “line” to the retailer and assist on the “pull” of the products at retail.)

• Wholeseller

• retailer

• facilitating agency

Topic: Channel member

moves the goods (no title, no negotiating), postal service, railroad, storage warehouse, payment processors, etc., who?

• Agent/broker (is to make the sale, represent the “line” to the retailer and assist on the “pull” of the products at retail.)

• Wholeseller

• retailer

• facilitating agency

What is this diagram showing?

There are three channels through which products could be delivered to the consumers.

• customer marketing channel

• Customer decision making process

• Sale process

• Inventory storage process

What is this diagram showing?

Three channels of delivering goods and services from businesses to businesses

• Ways of delivering goods without having to deal with stress

• Business inventory storage process

• business marketing channel

• sale process for different producers and customers