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Quiz
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Other
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University
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Practice Problem
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Easy
Sokheng Em
Used 3+ times
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Enhance your content in a minute
35 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a place in marekting?
Channel design: How to bring the products to the market?
channel management: How to coordinate with channel members to produce desired services for
end users?
None of them
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Marketing distribution channel: interdependent organization that help make a product or service available for use or consumption by the end consumer/user
Agree
Disagree
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is the one creating efficiency for manufacturers and consumers?
middle man
Channel members
intermediaries
manager
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Reduce number of contacts for transactional efficiency
• Should add value by:
1. Helping to complete transactions (e.g., matching supply and demand,
connecting sellers and buyers, negotiating transfer of ownership of goods)
2. Helping to fulfill completed transactions (e.g., transporting goods,
financing, assuming risk)
12
Role of channel members
Role of the managers
Role of the buyers
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Topic: Channel member
Negotiates sales without taking title to the goods. Generally paid
by commission or fees, who?
Agent/broker (is to make the sale, represent the “line” to the retailer and assist on the “pull” of the products at retail.)
Wholeseller
retailer
facilitating agency
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Topic: Channel member
Takes title to the goods and resells them, who?
Agent/broker (is to make the sale, represent the “line” to the retailer and assist on the “pull” of the products at retail.)
Wholeseller
retailer
facilitating agency
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Topic: Channel member
sells to end users, who?
Agent/broker (is to make the sale, represent the “line” to the retailer and assist on the “pull” of the products at retail.)
Wholeseller
retailer
facilitating agency
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