Research and Plan a Marketing Campaign

What is the main goal of market research?

• To buy products

• To understand customers

• To take a vacation

• To read books

Why do we split customers into different groups?

• To send them to different schools

• To tailor messages that better fit their needs

• To make them compete in sports

• To confuse them

Which of these is not a way to learn about customers?

• Asking them questions

• Listening to their conversations

• Making guesses

• Looking at sales data

Who is a 'target audience'?

• Every person in the world

• A group of people the advertisement is made for

• Only your friends

• Animals

Which is an example of qualitative research?

• Counting how many people visit a store

• Asking people how they feel about a product

• Calculating how much money a product makes

• Measuring how big a product is

What does SWOT stand for in planning a marketing campaign?

• Sun, Wind, Ocean, Trees

• Strengths, Weaknesses, Opportunities, Threats

• Sandwiches, Water, Oranges, Tea

• Singing, Writing, Organizing, Talking

What tool can help you find out what people like about your product?

• A survey

• A hammer

• A painting

• A novel

Why might a business want to know about the age of their customers?

• To send birthday cards

• To create products that suit their age

• To know when to open the store

• To choose what music to play

What is a focus group?

• A group of photographers

• group discussing what they like and dislike about a product

• A fitness class

• A music band

What does it mean to "Segment" your market?

• To cut the market into pieces

• To divide customers into groups based on their interests

• To color each part of the market differently

• To clean different sections of the market