Survey Research

Which type of survey method involves giving the instrument to those present (e.g. in a classroom)?

• mail survey

• group-administered questionnaire

• household drop-off survey

• electronic survey

What is the purpose of a structured survey question?

• to pose difficult questions

• to allow for open-ended responses

• to provide limited response options

• to address complex content

What is a dichotomous response format?

• a question with multiple (3 or more) responses

• a question with open-ended responses

• a question with two possible responses

• a question with 4 possible responses

What is the primary reason for numbering responses in a nominal response format?

• to show the number of responses

• to provide additional information

• to indicate the order of importance

• to speed up data entry

What is a loaded question?

• a question that is biased or contains assumptions

• a question with multiple responses

• a question with closed-ended responses

• a question with two possible responses

What is the purpose of a filter question in a survey?

• to provide additional context

• to determine respondent qualifications

• to collect demographic information

• to confuse respondents

Which type of response format is used when respondents are asked to rank order their preferences?

• nominal

• ordinal

• interval

• Likert

How can interviewees be encouraged to provide more thoughtful responses during an interview?

• use silent probes

• provide overt encouragement

• ask for clarification

• all of the above

What is the purpose of a semantic differential response format?

• to rank order preferences

• to collect demographic data

• to determine respondent qualifications

• to assess items using bipolar adjective pairs

What type of survey method allows the respondents to select their preferred response method?

• electronic survey

• group-administered questionnaire

• dual-media survey

• household drop-off survey