Business

What is the main purpose of branding in business?

• To increase competition
• To communicate identity
• To confuse consumers
• To decrease market share

Which of the following is NOT an element of branding?

• Logos
• Slogans
• Packaging
• Distribution

How can a strong brand benefit companies?

• By decreasing trust
• By increasing loyalty
• By reducing sales
• By discouraging repeat purchases

What does the promotional mix consist of in business?

• Advertising only
• Direct marketing only
• Personal selling only
• Various tactics

Which of the following is a tactic used in the promotional mix?

• Social media
• Engineering
• Accounting
• Programming

What is the purpose of direct marketing in the promotional mix?

• To communicate with target audience
• To increase competition
• To decrease brand loyalty
• To confuse consumers

How can personal selling contribute to business promotion?

• By reducing sales
• By alienating customers
• By increasing sales
• By decreasing brand identity

Which element of branding can help build trust and loyalty with consumers?

• Consistent messaging
• Constant change
• Confusing logos
• Random slogans

How does branding help distinguish a company from its competitors?

• By copying competitors
• By blending in with competitors
• By ignoring competitors
• By creating a unique identity

Why is it important for companies to continuously evolve their brands?

• To confuse consumers
• To maintain relevancy
• To decrease loyalty
• To discourage repeat purchases