AOHT EP - Lesson 1

Person who is present and participates in a meeting or event.

• attendee

• attendant

A tool used to track the expenditures and income (if applicable) for an event.

• computer software

• budget

The purpose of the event; it should guide all other event planning decisions.

• goal

• to make a profit

Light food or snacks served before a meal.

• hors d’oeuvres

• refreshments

The process by which a product or service originates (is thought of or invented) and is then priced, promoted, and distributed to consumers.

•   

  marketing

   

• press release

An announcement released to the media that is designed to bring in publicity for a business, individual, or event.

•   

  press release

• promotion

A qualified person whose profession is to successfully execute events according to a client’s needs and budget.

• Attendee

• Professional Event Planner

A message issued on behalf of some product, person, or institution; in professional event planning, the means by which potential and/or invited guests learn about a large event.

• Theme

• Promotion

How an event should look and feel; the visual and sensorial representation of the event’s goal/purpose.

• Theme

• Venue

The scene or location of an event.

• hor d'oeuvres

• venue