Second Partial Review

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

• product line

• product item

• product mix

• product industry

Which product at the time of its introduction was the best example of a discontinuous innovation?

• DVD player

• Disposable lighters

• Instant light charcoal

• automatic dishwashers

A snack vending machine located in a university building creates both __________ utility

• Place and form

• Time and place

• Form and creation

• Possession and form

iPhone 11 Pro has three cameras: ultra-wide, wide, and telephoto. Night mode, Super Retina XDR, A13 Bionic and up to 5 more hours of battery life. What level of the product does it refer to?

• Real level

• Basic level

• Increased level

• Core value for the customer

A walnut rocking chair, handcrafted by an Amish woodcarver in Lancaster, Pennsylvania, from locally grown woods is an example of a ________ product.

• Shopping

• Specialty

• Industrial

• Convenience

They are a form of a product but it is activity-based, intangible, and has benefits and satisfactions.

• Actual product

• Product

• Service

• Value perceived by the customer

The market repositioning aims to:

• Create a successful brand

• Develop new market segments

• Generate social awareness

• Change category

What is the last step in creating brand equity?

• Obtain from consumers the correct answer of brand meaning

• Build positive brand awareness

• Create a brand connection with consumers

• Present a differentiated vs competition

New product development begins with ________.

• the ideas generation

• the selection idea

• the development concept

• proof of concept

Palacio travel agency is considered one of their products.

• True

• False