SMM Certification Practice 3

Choose the best definition of AI in social media

• artificial influence is a deceptive practice to create fake accounts

• affective influencers help increase revenue

• does not influence what you see in your feed

• determines the content people see in their fees and the ads put in front of them

Choose the best examples of content marketing

• blog post

• quality image

• customer satisfaction rating

• number of views

The first step in conducting a social media audit is to locate and record all social media accounts.

• True

• False

Which is the best example of a SMART goal?

• Increase revenue by 20%

• Increase engagement by posting multiple times a day throughout the week.

• Respond to all comments on Instagram for 6 months within 48 hours during all business hours.

• Increase awareness by liking more photos on Facebook.

One-to-many marketing is

• personalized

• indirect

One-to-one is

• personalized

• indirect

Outbound marketing

• pushes content out to the mass

• pulls customers into the website through creative ads

• attracts customers through word of mouth (unpaid ads)

Inbound marketing

• pushes content out to the mass

• pulls customers into the website through creative ads

• attracts customers through word of mouth (unpaid ads)

Organic marketing

• pushes content out to the mass

• pulls customers into the website through creative ads

• attracts customers through word of mouth (unpaid ads)

Which is NOT an example of organic marketing

• A company pays to place a post in the feed on Facebook

• A customer shares a link

• A company posts a video on YouTube

• An employee responds to a customer comment on X