E-Business Models and Strategies Quiz

What is the definition of a business-to-business (B2B) e-business model?

• C. A consumer that sells a product to a business over the Internet.

• D. A site offering goods and services to assist consumers interacting with each other over the Internet.

• B. A business that buys from and sells to other businesses over the Internet.

• A. A business that sells products or services to consumers over the Internet.

What is the main characteristic of a consumer-to-consumer (C2C) e-business model?

• C. Selling a product to a business over the Internet.

• D. Offering goods and services to assist consumers interacting with each other over the Internet.

• B. Buying from and selling to other businesses over the Internet.

• A. Selling products or services to consumers over the Internet.

What is the purpose of a search engine ranking?

• D. To create the illusion of a large number of potential customers clicking on links.

• B. To find other pages based on keyword matching.

• C. To combine art and science to make URLs more attractive to search engines.

• A. To evaluate variables used by search engines to determine where a URL appears on the list of search results.

What is the meaning of organic search in the context of search engines?

• A. Unpaid entries in a search engine results page based on their relevance to the keyword query.

• B. Paid links displayed based on keywords.

• C. Evaluating variables used by search engines to determine search results.

• D. Combining art and science to make URLs more attractive to search engines.

What is the revenue model based on advertising in e-business?

• D. Advertising fees

• A. License fees

• B. Subscription fees

• C. Transaction fees

What is the purpose of an affiliate program in e-business?

• C. To evaluate variables used by search engines to determine search results.

• D. To create the illusion of a large number of potential customers clicking on links.

• B. To artificially inflate traffic statistics for online advertisements.

• A. To generate commissions when a customer clicks a link to another merchant's website.

What is the practice of artificially inflating traffic statistics for online advertisements called?

• C. Hitbots

• D. Search engine optimization

• B. Click fraud

• A. Affiliate program