Technology Push Model

What is the last stage in the Technology Push model as shown in the diagram?

• Research & Development

• Production

• Marketing

• Need?

What is the last stage in the Technology Push model as shown in the image?

• Research & Development

• Production

• Marketing

• Need?

According to the Technology Push model, what comes after Research & Development?

• Need?

• Marketing

• Production

• Sales

What does the Technology Push model suggest about the relationship between technology and market needs?

• Market needs are identified before technology is developed.

• Technology is developed independently of market needs.

• Market needs drive the development of technology.

• Technology is only developed after marketing strategies are in place.

What is the first stage in the market pull (demand pull) process?

• Marketing

• Production

• Research & Development

• Expressed Market Need

What does the market pull process end with?

• Research & Development

• Production

• Marketing

• Expressed Market Need

Which of the following options is NOT a stage in the market pull process?

• Research & Development

• Customer Feedback

• Production

• Marketing

What is the source of inspiration for new products in the Technology Push approach?

• Market needs and trends

• Advances in technology

• Brand loyalty and "have to have one" psychology

• Market research

What does an innovation based on Market Pull respond to?

• A new invention

• An identified market need, fashion, or trend

• Research and development labs

• Perceived market need

Which of the following best describes the "have to have one" psychology?

• A response to technological advances

• A need based on a new invention

• A market force driving the Technology Push

• A market force related to Market Pull