C A Promotional Mix Cycle 4 Test 1

Match the following answers to the definitions.

• Sales Promotions

• Non-personal communication paid for by an identified sponsor.

• Personal Selling

• Direct contact between a customer and a salesperson.

• Advertising

• Marketing activities promoting goodwill between a company and the public. A company trying to imrove their image

• Public Relations

• Encourage customers to buy a product as soon as possible. (Coupons, Loyalty Programs, etc)

The fastest growing form of advertising.

• Transit

• Cable TV

• Online

• Specialty

Promotion that focuses on products: also called product advertising

• Product promotion

• Institutional promotion

• Headline

• Signature

Printed posters on subways, buses, and trains

• Direct Mail

• Transit

• Banner

• Sales Promotions

Advertising appears in a wide, shallow rectangle at the top or bottom of websites

• Direct Mail

• Outdoor

• Transit

• Banner

Billboards and flyers are considered this form of advertising

• Banners

• Outdoor

• Digital Promotions

• Direct Mail

A form of print media that allows you to get your market and comes in your mailbox.

• Online

• Specialty

• Direct Mail

• Transit

A direct contact between a customer and a sales person.

• Advertising

• Cable TV

• Personal Selling

• Headline

Used by a business to create a favorite image of itself opposed to a product or service.

• Product Promotion

• Public Relations

• Institutional Promotion

• Social Media

Which of the following is a type of online advertisement?

• Print ads

• Radio commercials

• Display ads

• Billboard advertising