Quiz on International Marketing

What does international marketing refer to?

• Exchange process across nations

• Exchange process within a region

• Exchange process within a continent

• Exchange process within a country

Why is it essential for a company to master international marketing?

• To reduce competition

• To avoid innovation

• To limit growth potential

• To sustain growth and compete effectively

What is the difference between international business and international marketing?

• International marketing deals with internal decisions affecting MNEs

• International business involves transactions across national boundaries

• International marketing involves trade theories

• International business focuses on domestic operations

What is the primary advantage of MNCs having access to consumers?

• Access to advanced technology

• Access to natural resources

• Access to wider geographical regions

• Access to cheap labor

What is the characteristic of geocentricity in MNCs?

• Orientation towards the foreign market

• Orientation considering the whole world as the target market

• Strong orientation to the host country

• Strong orientation toward the home country

What are the benefits of international marketing at the macro level?

• Decrease in technology sourcing

• Increase in national income

• Reduction in employment opportunities

• Decrease in national income

What is the primary reason for Sony to cease production in Taiwan and move to Malaysia and China?

• To increase production costs

• To reduce competition

• To access advanced technology

• To employ cheaper labor

What is the role of Sony Corp. of America in Sony's US operations?

• Direct extension of Sony headquarters in Japan

• Overall management of Sony's US operations

• Strategic planning center for the USA

• Operational responsibility for the US market

What is the purpose of a turnkey project in international business?

• To provide training for personnel

• To develop product design and engineering

• To construct a production facility

• To establish a technology center

What is the main difference between exporting and international marketing?

• Exporting involves systematic selection of markets

• International marketing involves minimum resource commitment

• Exporting involves minor product adaptation

• International marketing involves effort to control channels