Digital Marketing - Assignment 02

What is the primary goal of email marketing?

• • A) Increasing website traffic

• • B) Building brand awareness

• • C) Generating leads and sales

• • D) Improving search engine rankings

What does "opt-in email" refer to?

• • A) Emails sent without permission

• • B) Emails sent to purchased lists

• • C) Emails sent to subscribers who have given consent

• • D) Emails sent to random addresses

Which type of marketing relies on individuals spreading a marketing message to others, creating exponential growth?

• • A) Email marketing

• • B) Viral marketing

• • C) Online PR

• • D) Affiliate marketing

What is the main goal of Online PR (Public Relations) in the digital realm?

• • A) Increasing website traffic

• • B) Building backlinks

• • C) Directly selling products

• • D) Enhancing brand reputation and visibility

In affiliate marketing, who earns a commission for promoting products or services of other companies?

• • A) Advertisers

• • B) Publishers

• • C) Consumers

• • D) Search engines

  
  

Which marketing strategy involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising?

• • A) Search engine marketing (SEM)

• • B) Search engine optimization (SEO)

• Content marketing

• • D) Website optimization

What is the primary goal of search engine optimization (SEO)?

• • A) Improving website speed

• • B) Increasing website traffic

• • C) Enhancing user experience

• • D) Improving website's visibility and ranking on search engine results pages (SERPs)

Which of the following is NOT a component of website optimization?

• • A) Mobile responsiveness

• • B) Content quality

• • C) Social media presence

• • D) Page load speed

What is the central focus of content marketing?

• • A) Increasing website traffic

• • B) Promoting products directly

• • C) Providing valuable and relevant content to attract and retain a defined audience

• • D) Improving search engine rankings

Which of the following is a common metric used to measure the effectiveness of content marketing?

• • A) Conversion rate

• • B) Click-through rate (CTR)

• • C) Return on investment (ROI)

• • D) All of the above