Digital Marketing - Assignment 02

Digital Marketing - Assignment 02

University

10 Qs

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Digital Marketing - Assignment 02

Digital Marketing - Assignment 02

Assessment

Quiz

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University

Practice Problem

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Created by

Deepika Kapoor

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of email marketing?

  • A) Increasing website traffic

  • B) Building brand awareness

  • C) Generating leads and sales

  • D) Improving search engine rankings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "opt-in email" refer to?

  • A) Emails sent without permission

  • B) Emails sent to purchased lists

  • C) Emails sent to subscribers who have given consent

  • D) Emails sent to random addresses

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of marketing relies on individuals spreading a marketing message to others, creating exponential growth?

  • A) Email marketing

  • B) Viral marketing

  • C) Online PR

  • D) Affiliate marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of Online PR (Public Relations) in the digital realm?

  • A) Increasing website traffic

  • B) Building backlinks

  • C) Directly selling products

  • D) Enhancing brand reputation and visibility

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In affiliate marketing, who earns a commission for promoting products or services of other companies?

  • A) Advertisers

  • B) Publishers

  • C) Consumers

  • D) Search engines


6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing strategy involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising?

  • A) Search engine marketing (SEM)

  • B) Search engine optimization (SEO)

Content marketing

  • D) Website optimization

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of search engine optimization (SEO)?

  • A) Improving website speed

  • B) Increasing website traffic

  • C) Enhancing user experience

  • D) Improving website's visibility and ranking on search engine results pages (SERPs)

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