Marketing Ch. 30 & 31

A manicure, a karate lesson, and a pencil are all products.

• True

• False

New products are usually test-marketed in certain geographic areas to see whether consumers will accept them.

• True

• False

Ready Writers has just introduced a ballpoint pen that is very similar to older pen models except that the new pen's casing comes in a variety of fashion colors. Despite its similarity to existing products, it is likely that the new pen will be sold successfully at a 10 percent higher price than the older products.

• True

• False

Technical problems are detected at the idea stage of new product development.

• True

• False

Lil' Stampers is a store that features 527 varieties of signature, business, and novelty stamps. The store also sells inked stamp pads in 64 different colors. Thus, the store offers its customers great product depth.

• True

• False

Because brand names are so important, many marketing researchers test market brand names before using them for product promotion.

• True

• False

About one-third of a product’s retail price pays for the product’s packaging design and development.

• True

• False

A branded product costs more than an unbranded one because the brand product is advertised more widely.

• True

• False

A private brand is required by law to include the manufacturer’s name on the product.

• True

• False

According to public opinion surveys, Americans support environmentally friendly packaging and better recycling efforts.

• True

• False