Personal Branding and Career Agility Quiz

What is a brand?

• A type of product

• A promise of value that identifies one seller's goods or service

• A marketing strategy

• A pricing strategy

Why is it important to have a personal brand?

• To copy other brands

• To confuse the audience

• To blend in with competitors

• To stand out and provide value to the audience

What does a personal brand statement include?

• Only the name of the individual

• The values and range of skills and services the individual can provide

• The location of the individual

• The price of the services

What is a Unique Selling Proposition (USP) in personal branding?

• A marketing campaign

• A networking strategy

• A standard price for all services

• A specific range of skills and services that differentiate the individual from competitors

Where should your skills and services be tailored to in personal branding?

• To your friends and family

• To the industry needs

• To international markets

• To random audiences

What are some platforms to reach your target audience in personal branding?

• Radio Ads

• Social Media, Networking Sessions, Career Fairs

• Newspaper Ads

• Billboards

What does your image in personal branding represent?

• Your social media following

• Perceptions of your competence and character

• Your academic qualifications

• Only your appearance

What should your career portfolio show?

• Your favorite hobbies

• Your social media posts

• Your growth and accomplishments

• Your favorite movies

Why is it important to be careful on social media in personal branding?

• Because anything you say or do online can impact your reputation

• To hide your true self

• To share personal information

• To avoid making connections

What is the purpose of the CA2 LinkedIn Profile Briefing?

• To complete a LinkedIn profile for internship or job opportunities

• To write a blog post

• To design a website

• To create a Facebook profile