Advertising Media Quiz

Advertising media are channels of ________.

• distribution

• communication

• production

• marketing

Newspapers and magazines are categorized as ________ media.

• publication

• broadcast

• time

• direct

A way by which newspapers can be classified as advertising media is by ________.

• the cost to advertise in them

• the amount of effort required to place an ad in them

• how often they are published

• their ability to reach people away from home

Which of the following is an example of a newspaper that focuses primarily on the business world?

• El Nuevo Herald

• The Atlanta Voice

• USA Today

• The Wall Street Journal

A primary benefit that magazine advertising offers is the ability to ________.

• deliver a low-cost message

• target a group of individuals interested in specialized content

• get an ad published at the last minute

• reach almost all homes throughout the United States

Which of the following is an example of a general business magazine?

• Fortune

• AdWeek

• Entertainment Weekly

• Cosmopolitan

Because their advertisements last only as long as they are on the air, broadcast media are considered ________ media.

• short-term

• affordable

• space

• time

What is one reason why TV is considered a popular medium by advertisers?

• It is the least expensive type of advertising media.

• It offers local programming only.

• It is considered the least influential type of advertising media.

• It delivers more memorable, believable ads.

To effectively advertise his local pet day care business on the radio, Maurice should select a
radio station with

• Popularity of morning DJs and music format.

• Stations with the least expensive advertising rates.

• Stations whose listeners fit the business's market demographics.

• Stations with a nationwide listening audience.

With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast’s special events and discounted rates. This is known as

• opt-in email marketing

• telemarketing

• podcast marketing

• publication advertising