Which of the following are types of brands?

• Manufacturer brands

• Intermediary brands

• Generic brands

• All of the above

In which industry are sports-marketing careers growing in popularity?

• All of these

• Physical Activity

• Wellness Tourism

• Spa Economy

Which of the following is not a type of sponsorship?

• Signage

• Merchandise

• Entitlements

• Product exclusivity

How many episodes must a TV show complete production to be considered a financial success?

• 30

• 60

• 50

• 40

When a brand name or trade name is registered, it also becomes a …

• Patent

• License

• Trademark

• Mark

What are the two other legal “marks” that identify brands or companies?

• Trademarks & patents

• Soundmarks & Motionmarks

• Tradesounds & Motionpatents

• A & C

Which of the following is not a type of print media?

• Newspapers

• Magazines

• Banner advertising

• Stadium Signage

What is institutional advertising?

• advertising with a goal or selling an item being promoted

• advertising with a goal of developing goodwill or positive image

• A & B

• Neither A or B

What is a “fad”?

• a long-term popular trend, style, product, or service

• a short-term popular trend, style, product, or service

• a popular trend, style, product, or service

• An unpopular trend, style, product, or service

Which of the following is the number 1 entertainment medium for many North Americans?

• Radio

• Television

• Film

• Theatre