7-2 The Selling Process, Part 1

The marketing function that intends to inform, influence, and persuade the adoption of an idea or the purchase of a product is:

• Selling

• Market planning

• Market-information management

• Customer service

The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service, or idea so that they might purchase it or buy in is called:

• Advertising

• Personal selling

• Public relations

• Marketing

Which of the following is an example of direct sales?

• A Procter and Gamble representative selling paper towels to Walmart.

• A Dell salesperson selling computers to Best Buy.

• A Mary Kay Cosmetics salesperson selling makeup to members of a Facebook group.

• None of the above

What is an example of a company using direct sales by selling their products to retailers like Walmart and Home Depot?

• A General Electric representative selling dishwashers

• A consultant selling software online

• A vendor at a local farmer's market

• An online retailer using a website

Which of the following is NOT a type of direct selling?

• Single-level direct sales

• Multi-level marketing

• Public relations

• Host or party-plan sales

What is the primary difference between single-level direct sales and multi-level marketing?

• Single-level involves one-on-one sales without intermediaries

• Multi-level involves a commission based on sales and recruitment

• Single-level uses only online platforms

• Multi-level is typically conducted in physical stores

Which type of direct selling is characterized by consultants using group settings to sell products?

• Single-level direct sales

• Host or party-plan sales

• Multi-level marketing

• Public relations

What type of sales strategy involves consultants selling products in a group setting, often through in-person, online meetings, or catalogs?

• single-level direct sales

• host or party-plan sales

• multi-level marketing

• pyramid schemes

In which business structure are products marketed directly to consumers by consultants who receive a commission on both sales and recruitment?

• single-level direct sales

• host or party-plan sales

• multi-level marketing

• pyramid schemes

Which illegal business structure primarily compensates its participants from the payments made by new recruits rather than from sales of a product or service?

• single-level direct sales

• host or party-plan sales

• multi-level marketing

• pyramid schemes