Chapter 4 The Marketing Mix - Place

Place is where a business

• makes its products available.

• makes competitor's products available to its customers.

• makes its products available to its target customers.

• makes its products available online only.

Place may be a ________ location or an ______ platform where customers can buy the products.

When deciding on the location of an outlet, a business should consider these factors:

• what is the objectives of the market survey?

• -Who are its target customers?

  -Who are its competitors in the area?

• how is the branding of the products like?

• Is the site centrally located to reach a larger number of target customers?

• What is the volume of foot traffic in the area?

What are the benefits to CUSTOMERS of having physical locations?

• can take the product with them immediately.

• able to provide on-site customer service to help customers with their questions and purchases.

• able to attract new customers with product displays.

• get to feel and inspect the product before buying.

What are the benefits to BUSINESSES of having physical locations?

• can take the product with them immediately.

• able to provide on-site customer service to help customers with their questions and purchases.

• able to attract new customers with product displays.

• get to feel and inspect the product before buying.

What are the benefits to CUSTOMERS of having online presence?

• save on space, rental and staff costs.

• can respond and communicate with customers easily through their online platforms.

• save on time and money needed to travel to a physical location.

• can shop at any time of the day, as long as they have Internet access.

• can easily read reviews of products, compare prices, and look out for promotions before deciding where to buy the products.

What are the benefits to BUSINESSES of having online presence?

• save on space, rental and staff costs.

• can respond and communicate with customers easily through their online platforms.

• save on time and money needed to travel to a physical location.

• can gather information about customers when customers join loyalty programmes.

• can send out information on products and promotions quickly and easily.

The number of retailers with both a physical and an online presence is increasing.

• TRUE

• FALSE

Which of the below are online delivery platforms/mobile applications?

• kangaroo

• foodpanda

• foodbear

• grabfood

• deliveroo

If you are thinking of opening a local dessert stall, where would you open your business?

• shopping mall in the city

• neighbourhood shopping mall