GB_Stories

What is a "Signature Story"?

• An advertisement slogan for a brand

• A motto for a brand

• An intriguing, authentic, and involving narrative with a strategic message

• A logo design for a brand

How many varieties of signature stories?

• 1

• 2

• 3

• 4

Customers, programs, suppliers, and the offering are the 4 hero types that usually oriented to inspiring employees

• True

• False

Which of the following identity makes a story persuasive?

• Emotional engagement

• Complexity

• Statistical data

• Straightforward presentation

Why are stories more persuasive than facts?

• Stories are easier to remember

• Stories can evoke emotions

• Stories can lead to social communication

• All of the above

Signature stories is important for the branding to enhance customer's attachment.

• True

• False

Stories are powerful tools for communication but have limited impact on memory retention.

• True

• False

Which of the following is consider as external stakeholder?

• Employees

• Customers

• Community

• Shareholder