Comm Tech 1015 - 1. Understanding Media Projects - Intent V1

Why is message consistency important in a media project?

• It ensures the project costs less

• It helps the audience understand and remember the message

• It makes the project longer

• It includes more characters in the story

Which of the following is NOT a reason why media projects are created?

• To inform

• To entertain

• To persuade

• To confuse

What does 'audience consideration' mean in the context of media projects?

• Considering what the audience needs to buy

• Considering what the audience likes and understands

• Considering how the audience will travel to see the project

• Considering the age of the audience only

What might a 'call to action' in a media project ask the audience to do?

• Forget the message

• Sleep

• Start recycling today

• All of the above

What is the main purpose of analyzing the intent of a media project?

• To decide if the project is popular

• To understand why the project was created

• To determine the cost of the project

• To know how many people viewed the project