Marketing & Trends Yr 11 HHD

What is a significant health issue mentioned in the text that is associated with the marketing of energy-dense processed foods to teenagers?

• Increased physical activity

• Improved mental health

• Rise in obesity rates

• Enhanced academic performance

According to the text, what is one of the marketing strategies used by companies to promote food products to young consumers?

• Reducing product prices permanently

• Using immersive marketing techniques

• Banning online advertisements

• Limiting social media usage

Which of the following is NOT listed as a tactic used by food manufacturers to connect with young consumers?

• Building digital profiles of their customers

• Direct mail advertising

• Location-based mobile marketing

• Social in-uence/blogger marketing

What is the primary method used by marketers to track and analyze the behavior patterns of young consumers?

• Through direct interviews

• Through social media interactions

• Through sophisticated tracking technologies

• Through public records

What is one of the negative outcomes associated with celebrity endorsements in food marketing?

• Decreased product sales

• Enhanced product quality

• Increased risk of obesity and related diseases

• Improved health awareness

What is the effect of celebrity endorsements on product marketing?

• It leads to a decrease in brand recognition

• It enhances brand recognition and desirability

• It has no significant impact on the product

• It reduces the product's market value

What strategy do companies use to subtly promote their products through media?

• Aggressive sales pitches

• Product placement

• Celebrity interviews

• Customer testimonials

What is the primary reason companies use social influencers in marketing?

• To increase product prices

• To create a subconscious emotional connection with the product

• To reduce marketing costs

• To limit product distribution

What is a significant trend in the marketing of food products related to health?

• Increasing use of artificial sweeteners

• Promotion of 'clean eating'

• Decreasing portion sizes

• Adding more preservatives

What potential negative outcome is associated with the 'clean eating' trend?

• Increased risk of type 2 diabetes

• Obsessive behaviors about food quality and purity

• Improved social health

• Decreased marketing costs