Communication Theories

Communication Theories

11th Grade

18 Qs

quiz-placeholder

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Communication Theories

Communication Theories

Assessment

Quiz

Arts

11th Grade

Practice Problem

Hard

Created by

Blair Limpitlaw

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18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a way mainstream values inform media work

content appeal and accessibility

High production values

Use of recognizable star and narratives

Use of product placement

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Communication theories examine how media affects people directly or through _____ _________

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is narrowcasting?

Content aimed at a mainstream, mass audience.

Content distributed to a focused segment of the market.

Mainstream content that caters to a large demographic.

None of the above.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a characteristic of niche productions?

Massive marketing budgets.

Generally independently financed.

Always follows universal themes.

Aimed at mainstream audiences.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the 'Hypodermic Needle Theory' suggest?

Media has no effect on its audience.

Audience members are active participants in interpreting media messages.

Media messages are directly received and wholly accepted by the audience.

Media effects are mediated through opinion leaders.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Broadcasting is content distributed via channels aimed at a broad, generalized audience.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Stuart Hall's Reception Theory suggests that all audience members interpret media texts in the same way.

TRUE

FALSE

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