"Pixar" is a large animation studio. Pixar has a collection of brands and IP. (Toy story, Monsters Inc, Up, etc.) Pixar decides to create a new brand/story called "Bikes" about the life of a bicycle. This new brand will be created through the production of a new feature length animation, a marketing campaign, and merchandise. All of these have a unified goal to make the "Bikes" brand well known and produce high adoption with younger audiences.
Based on our class discussions, who or what would be considered the program?