SWOT Analysis

Which of the following is an internal strength that a business might identify during a SWOT analysis:

• financial resources

• extensive regulations

• increased expenses

• limited competition

What is a potential opportunity a manager might identify in a SWOT analysis?

• Risk of takeover

• falling trade barriers

• management turnover

• strong research and development

One reason for conducting a SWOT analysis for use in the marketing process is to identify a business’s __________ strengths and weaknesses.

• financial

• regional

• internal

• external

A SWOT analysis indicates that customers' buying preferences are changing, but the business has a very limited product line. This is an example of an:

• internal weakness compensating for an external threat

• internal strength responding to an external threat

• external opportunity coinciding with an internal strength

• external threat attacking an internal weakness

Which of the following is a weakness that a business might identify as a result of conducting a SWOT analysis:

• Need to comply with additional governmental regulations

• Inability to adapt to changes in customer preferences

• Possibility of competitors entering the market

• Availability of technically advanced equipment

One of the benefits to a business of conducting a SWOT analysis is that it enables the business to take advantage of possible external opportunities by identifying the:

• problems with the management staff

• economic conditions in the market

• capabilities that make it successful

• costs involved in developing a product

Which of the following is an internal factor that a business should consider when conducting a SWOT analysis:

• Location of target market

• Type of industry

• Amount of competition

• Rate of productivity

What is a question that a business might ask itself during a SWOT analysis to determine its strengths?

• What are our competitors doing?

• Where are we making money?

• What economic trends are beneficial to us?

• What obstacles do we face?

Which of the following marketing strategies focuses on opportunities that are a good match with the business's strengths:

• W-O

• W-T

• S-O

• S-T

Gary works for a computer software company. He always keeps up on the technological advances in his industry, and he also makes sure he knows what products his competitors are developing. When Gary gathers this external information, he is participating in

• environmental scanning

• threat appraisal

• competition assessment

• information collecting