POM Q4 Module 4 Quiz

What promotional tool uses consumer-direct channels to reach and deliver services to consumers without using marketing middlemen?

• Advertising

• Sales Promotion

• Direct Marketing

• Public Relations

Halimuyak Herbal Soap was flashed during the noon-time TV Show. What promotional did the company use?

• Direct Marketing

• Sales Promotion

• Public Relations

• Advertising

What is the oldest form of media and what can be seen in magazines and newspapers?

• Print Advertising

• Broadcast Advertising

• Outdoor Advertising

• Celebrity Advertising

What step in advertising determines or identifies the people who will use or buy the products or services?

• Identify your purpose

• Select a Medium

• Target your audience

• Create the Ad

What type of sales promotion uses free samples, coupons, exchange schemes, discounts, premium offers, etc.?

• Consumer-Oriented Promotion Tools

• Trade-oriented Sales Promotion

• Push Strategy

• Pull Strategy

What type of sales promotion uses cash bonuses, stock returns, credit terms, dealer conferences, etc.?

• Consumer-Oriented Promotion Tools

• Trade-oriented Sales Promotion

• Push Strategy

• Pull Strategy

What type of advertising reaches a wider audience and can be seen or heard on radio, television, and internet commercials?

• Print Advertising

• Broadcast Advertising

• Outdoor Advertising

• Celebrity Advertising

Kasama Corporation sponsored the marathon race during the Annual Fiesta of Dumaguete City by giving off their special energy drink to the runners. What promotional tools did the KBP Corporation use?

• Direct marketing

• Sales Promotion

• Public Relation

• Advertising

Which of the following is NOT an objective of promotion?

• Create interest

• Provide information

• Build awareness

• Benchmark competitors

ABC Supermarket conducted a Midyear Sale of all the products. What kind of promotional tools are they using?

• Direct marketing

• Sales Promotion

• Public Relation

• Advertising