DMG-2-7

In EFA, KMO value should be

• >.6

• <.6

• >.2

• >.3

To be the part of a specific factor, cross loading should not be

• >.5

• <.5

• >.4

• <.4

Minimum sample size for customer insight research is

• 400

• 500

• 600

• 700

Which type of cluster analysis is suitable for knowing the characteristics of the cluster

• Hierarchical

• K-means

• Scree Plot

• None of the above

Customer Persona creation is outcome of

• Cluster Analysis

• Regression

• EFA

• None of the above