L5 Life without billboards

What is one reason advertisers argue for the necessity of billboards? 

• A) They contribute to environmental conservation efforts. 

• B) They effectively capture customers' attention. 

• C) They encourage sustainable consumption habits. 

• D) They promote public health initiatives. 

Select all the possible options. According to the text, what negative effect can some billboard ads have? 

• Concerned parents

• Encourage excessive spending and consumption 

• Fostering a sense of community and social responsibility

• Affect the environment

Which city passed a clean city law that resulted in the removal of thousands of billboards? 

• New York City, USA 

• Paris, France 

• Sao Paulo, Brazil 

• Tokyo, Japan 

What was one positive outcome observed after the removal of billboards in Sao Paulo? 

• Increased advertising revenue for local businesses 

• Improved infrastructure and neighborhood cleanliness 

• Decreased public engagement with art and murals 

• Enhanced visibility of consumer products 

What is mentioned as a disadvantage of having too many billboards in a city? 

• Increased aesthetic appeal of urban landscapes 

• Decreased opportunities for public art and murals 

• Greater accessibility to advertisements for children 

• Limited space for helpful features like interactive panels 

How did Sao Paulo reintroduce advertising after implementing the clean city law? 

• By reinstalling billboards in designated areas 

• By placing ads solely on public transportation vehicles 

• By incorporating ads into public infrastructure like bus stops 

• By distributing flyers and pamphlets door-to-door 

What is the purpose of including interactive panels in some of the ads mentioned in the text? 

• To discourage consumerism and promote minimalism 

• To provide helpful features for city residents

• To increase the cost-effectiveness of advertising campaigns 

• To attract international tourists to the city 

Researchers suggest that some ads on billboards encourage people to ________ and overconsume.

The clean city law in Sao Paulo resulted in the removal of 15,000 billboards and 30,000 oversized ________ signs. 

What could be inferred about the motivation behind Sao Paulo gradually reintroducing advertising in alternative locations? 

• The city government wanted to test the effectiveness of different advertising mediums.

• Residents demanded the return of billboards for aesthetic reasons. 

• The goal was to strike a balance between commercial interests and public amenities. 

• Advertisers pressured the government to reinstate billboards for increased exposure.