Unit 7 SEM Review

The negotiation of an event contract with a facility or venue is not an example of the sales process.

• True

• False

An inside sales staff solicits face to face sales appointments with potential customers.

• True

• False

The action of increasing customer awareness and interest in company products and services is not considered selling.

• True

• False

An effective sales presentation will leave the prospective customer with the feeling that his or her company needs will be met by what the seller has to offer.

• True

• False

Internet selling is a form of e-commerce and is executed using the Internet.

• True

• False

Referrals can be a very effective means for generating new sales.

• True

• False

Sales professionals do not have to believe in the products and services they are selling to enjoy a successful sales career.

• True

• False

Responding quickly to customer complaints is an easy way for an organization to improve its customer service efforts.

• True

• False

Promotion is the same thing as advertising or marketing

• True

• False

Trade shows and other exhibition events could be included in the promotion mix.

• True

• False