Brand and Marketing Quiz

What is a name, term, design, or symbol, or a combination of these, that identifies a business or organization?

• Brand

• Icon

• Emblem

• Pictogram

What is the marketing strategy used to identify and differentiate a product, a service, or a company from competitors?

• Encoding

• Converting

• Decoding

• Branding

Nike's Air Jordan basketball shoes are known for their high perceived value by customers. This perceived value is higher than the actual cost to make and distribute the product. What concept does this illustrate?

• Industrial Equity

• Commercial Equity

• Brand Equity

• Decoded Equity

Which statement is correct about brands?

• The brand tells customers what they can expect from a product or service.

• The brand is the visual representation of a promise made to customers.

• Today, we tend to purchase brands and not products.

• All of these are correct statements about brands.

What are the opportunities a business has to connect with customers and to reinforce the brand image in the mind of that customer?

• Touch Points

• Production Points

• Marketing Points

• Commercial Points

What type of product is created by a manufacturer or a distributor for resale using numerous retail outlets, like Nike and Under Armour?

• Industrial Brands

• National Brands

• Private Brands

• Generic Brands

Which products and brands are usually created by a large retailer to be sold exclusively in their stores?

• National Brands

• Industrial Brands

• Private Brands

• Generic Brands

What type of products are produced without a recognizable name and are generally less expensive than any other brand?

• National Brands

• Industrial Brands

• Private Brands

• Generic Brands

Which of the following is a correct statement about private brands?

• The profit margin on private brands is often higher than national brands.

• Private brands can also create store loyalty since the product is only available there.

• Private brands may imitate the shape, packaging, and labeling of national brands.

• All of these statements are correct about private brands.

This can be a drawing, a photo, a symbol, or a computer generated image. It will be unique and distinctive in some way and will serve to easily identify the product, brand, or organization.

• Logo

• Badge

• Crest

• Insignia