Chapter 15

What is communication?

• • The transfer of information and understanding from one person to another

• • is the person wanting to share information—called a message

• • is the person for whom the message is intended, as follows.

• is translating a message into understandable symbols or language

Sender:

• • The transfer of information and understanding from one person to another

• • is the person wanting to share information—called a message

• • is the person for whom the message is intended, as follows.

• is translating a message into understandable symbols or language

Receiver

• • The transfer of information and understanding from one person to another

• • is the person wanting to share information—called a message

• • is the person for whom the message is intended, as follows.

• is translating a message into understandable symbols or language

Encoding:

• • The transfer of information and understanding from one person to another

• • is the person wanting to share information—called a message

• • is the person for whom the message is intended, as follows.

• is translating a message into understandable symbols or language

Decoding:

• • is the person for whom the message is intended, as follows.

• is translating a message into understandable symbols or language

• • is interpreting and trying to make sense of the message. Thus, the communication process is now

•  the pathway by which a message travels

Meduim

• • is the person for whom the message is intended, as follows.

• is translating a message into understandable symbols or language

• • is interpreting and trying to make sense of the message. Thus, the communication process is now

•  the pathway by which a message travels

• the receiver expresses his or her reaction to the sender’s message.

Feedback:

• is translating a message into understandable symbols or language

• • is interpreting and trying to make sense of the message. Thus, the communication process is now

•  the pathway by which a message travels

• the receiver expresses his or her reaction to the sender’s message.

Media Richness:

• is more effective with non routine situations.

• is more effective in routine situations

• •  indicates how well a particular medium conveys information and promotes learning

A rich medium:

• • Indication of how well a particular medium conveys information and promotes learning,

• is more effective with non routine situations.

• is more effective in routine situations

• •  indicates how well a particular medium conveys information and promotes learning

A lean medium:

• • Indication of how well a particular medium conveys information and promotes learning,

• is more effective with non routine situations.

• is more effective in routine situations

• •  indicates how well a particular medium conveys information and promotes learning