Industry Terms Quiz

What is the primary purpose of pre-production in media creation?

• Editing the raw footage

• Planning, budgeting, and scheduling the media product

• Distributing the finished media product

• Selling the media product

Which term describes a parent company owning a number of smaller companies?

• Independent companies

• Public Service Company

• Conglomerate structure

• Specialist providers

What is a characteristic of independent media companies?

• They are funded by public money

• They are controlled by a conglomerate

• They specialize in one type of media product or service

• They engage in vertical integration

What does vertical integration allow a media company to control?

• Only the distribution of the product

• Only the production of the product

• The production, distribution, and sometimes the sale of the product

• The marketing strategies only

Which of the following best describes the concept of 'synergy' in media companies?

• A company using public funds for operations

• A company distributing products in a single medium

• Increased efficiency and profit from vertical and horizontal integration

• A company specializing in multiple types of media

What does the term "Technological convergence" refer to in media?

• The merging of internet services with traditional broadcasting media.

• A single device providing all media needs from various platforms.

• The use of digital technology in traditional advertising methods.

• The analysis of external factors affecting media profitability.

Which of the following best describes "VoD" (Video-on-demand)?

• A service allowing live streaming of content.

• A platform for downloading media to consume offline.

• A service like YouTube or Netflix where users select and watch content at their choice.

• A method of advertising through digital and social media.

What is the primary feature of "Simulcasting"?

• Broadcasting a media product both online and through traditional media simultaneously.

• Streaming audio-visual content without downloading.

• Promoting brands using mass media.

• Distributing media products as downloadable files.

What is "Grassroots marketing" primarily focused on?

• Using surprise elements in public spaces to market products.

• Analyzing political, economic, social, and technological factors.

• Advertising through word-of-mouth to target specific audiences.

• Utilizing traditional advertising methods like print posters and flyers.

Which strategy is described by "Guerrilla marketing"?

• Traditional methods like print posters and television ads.

• Using the element of surprise to target audiences in unexpected ways.

• One-to-one advertising using leaflets or stickers.

• Services that allow users to watch or listen to content at their convenience.