Search Header Logo

Industry Terms Quiz

Authored by Vicki Rande

Design

12th Grade

Used 1+ times

Industry Terms Quiz
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of pre-production in media creation?

Editing the raw footage

Planning, budgeting, and scheduling the media product

Distributing the finished media product

Selling the media product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term describes a parent company owning a number of smaller companies?

Independent companies

Public Service Company

Conglomerate structure

Specialist providers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a characteristic of independent media companies?

They are funded by public money

They are controlled by a conglomerate

They specialize in one type of media product or service

They engage in vertical integration

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does vertical integration allow a media company to control?

Only the distribution of the product

Only the production of the product

The production, distribution, and sometimes the sale of the product

The marketing strategies only

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes the concept of 'synergy' in media companies?

A company using public funds for operations

A company distributing products in a single medium

Increased efficiency and profit from vertical and horizontal integration

A company specializing in multiple types of media

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term "Technological convergence" refer to in media?

The merging of internet services with traditional broadcasting media.

A single device providing all media needs from various platforms.

The use of digital technology in traditional advertising methods.

The analysis of external factors affecting media profitability.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes "VoD" (Video-on-demand)?

A service allowing live streaming of content.

A platform for downloading media to consume offline.

A service like YouTube or Netflix where users select and watch content at their choice.

A method of advertising through digital and social media.

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?