The Language of Advertising and Marketing

Which technique do advertisers use to make their products seem totally unique?

• a) Playing with language for slogans
  

• b) Using celebrity endorsements
  

• c) Making unoriginal claims
  

• d) Creating short, memorable slogans

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

What is the purpose of using a celebrity to advertise a product?

• a) To make the product seem more affordable
  

• 
  b) To make the product seem more technologically advanced
  

• 
  c) To make the product seem more desirable and aspirational
  

• 
  d) To make the product seem more environmentally-friendly

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Which of these is NOT one of the "tricks" advertisers use, according to the passage?

• .a) Using imperative sentences
  

• 
  b) Creating catchy slogans
  

• 
  c) Offering free samples
  

• 
  d) Highlighting existing facts about the product

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Why do advertisers choose to use short, simple slogans?

• 
  a) To save money on advertising space
  

• 
  b) To make the message more memorable
  

• 
  c) To appear more scientific and technical
  

• d) To distract from the product's weaknesses

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

How do advertisers use language to influence people's emotions about a product?

• a) By using negative language to make people feel guilty
  

• 
  b) By using technical jargon to make the product seem complex
  

• 
  c) By using positive, appealing language to create a desirable image
  

• 
  d) By using confusing language to make the product seem unique

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5