Building a Brand

Why does the importance of building a brand increase in every industrial and commercial field?

• Due to the decrease in product quality over time

• Because of the availability of many choices in almost every field

• To reduce the cost of marketing

• To limit competition from entering the market

How do great brands maintain their market position?

• By frequently changing their logos

• By reducing the quality of their products

• By establishing strong connections with customers

• By increasing product prices

What advantage do companies with strong brands have during economic crises?

• They experience more challenges

• They recover slower

• They recover faster

• They change their branding

Why was the name 'Toyota' considered luckier in Japanese culture compared to 'Toyoda'?

• It was shorter

• It was easier to pronounce

• It was simpler visually

• It had more auspicious connotations

What is a strong brand described as in the context of marketing?

• A logo or symbol that is widely recognized.

• Something meaningful in the minds of consumers and others touched by the company.

• A strategy to outperform competitors.

• A tool for controlling the market.

What is considered the most important element in building brands that cannot be changed for administrative or marketing reasons?

• Color

• Scent

• Name

• Shape

What role do brands play in the relationship between customers and companies?

• Brands ensure solely focus on consistency

• Brands create an unbreakable contract of trust and fulfillment of promises

• Brands solely focus on visual and sensory appeal

• Brands are irrelevant to modern business strategies

Why are brands considered a valuable asset for a company?

• They require large financial investments in advertising

• They guarantee product safety

• They lead to customer loyalty and repeat purchases, ensuring continuous cash flow

• They are legally required for business operations

What is a common misconception about branding in marketing management?

• Branding is only about advertising and sales.

• Branding is a small subsidiary task of marketing management.

• Branding is solely the responsibility of the marketing department.

• Branding does not influence the company's strategy.

What is a bigger mistake than viewing branding as just a name and a logo?

• Ignoring customer feedback on the brand.

• Considering branding as just placing the brand name and logo on a product or service.

• Not having a clear brand message.

• Focusing only on digital marketing for branding.