
Creative Strategy Quiz
Quiz
•
Business
•
2nd Grade
•
Practice Problem
•
Hard
Rosni (AS)
FREE Resource
Enhance your content in a minute
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is advertising creativity defined as?
A quality possessed by persons that enables them to generate old approaches in situations
A quality possessed by persons that enables them to generate boring approaches in situations
A quality possessed by persons that enables them to generate common approaches in situations
A quality possessed by persons that enables them to generate novel approaches in situations
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of creative strategy in advertising?
Not important
Moderately important
Critical to the success or failure of the campaign
Slightly important
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are some determinants of creativity in advertising?
Only Relevance and Artistic Value
Only Flexibility and Elaboration
Only Divergence and Originality
Divergence, Originality, Flexibility, Elaboration, Synthesis, Artistic Value, Relevance
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the major selling idea in creative strategy development?
Direct Headlines
Inherent Drama
Unique Selling Proposition
Subheads
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two categories of advertising appeals?
Audio and Music
Informational/Rational Appeals and Emotional Appeals
Visual Elements and Body Copy
Direct Headlines and Subheads
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a headline in a print ad?
To showcase visual elements
To provide detailed information
To draw the most attention
To present the audio portion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of the visual elements in a television commercial?
The subheads
The product, the presenter, action sequences
The music and sound effects
The body copy content
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