
Creative Strategy Quiz
Quiz
•
Business
•
1st Grade
•
Practice Problem
•
Medium
Rosni (AS)
Used 1+ times
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is advertising creativity defined as?
The ability to generate fresh, unique, and appropriate ideas for communication problems
The ability to generate confusing and misleading ideas for communication problems
The ability to generate common and repetitive ideas for communication problems
The ability to generate outdated and irrelevant ideas for communication problems
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the determinants of creativity in advertising?
Divergence, Originality, Flexibility, Simplification, Synthesis, Artistic Value, Relevance
Innovation, Tradition, Adaptability, Simplicity, Separation, Aesthetic Value, Irrelevance
Convergence, Imitation, Rigidity, Simplification, Analysis, Functional Value, Irrelevance
Divergence, Originality, Flexibility, Elaboration, Synthesis, Artistic Value, Relevance
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main responsibility of those working on the creative side of advertising?
Developing an effective way to communicate the marketer's message to customers
Analyzing market trends and consumer behavior
Managing the financial aspects of advertising campaigns
Conducting research on competitor strategies
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a major selling idea in creative strategy development?
To become the central message communicated in all advertising and promotional activities
To confuse consumers with multiple messages
To hide the brand identity from consumers
To copy ideas from competitors
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two broad categories of advertising appeals?
Logical Appeals and Creative Appeals
Direct Appeals and Indirect Appeals
Visual Appeals and Auditory Appeals
Informational/Rational Appeals and Emotional Appeals
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of using testimonials in advertising?
To confuse consumers with false claims
To use celebrities for endorsement
To avoid providing any information about the product
To have a person speak on behalf of the product based on personal experiences
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main component of a print ad that is likely to be read first?
Visual Elements
Body Copy
Subheads
Headline
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