Social Media Marketing

Which of the following is NOT a skill needed for effective social media marketing?

• Creativity

• Data analysis

• Accounting

• Project management

Which social media platform is currently best for advertising and gaining exposure?

• TikTok

• Twitter

• Facebook

• Snapchat

What type of content tends to be most reactive on social media?

• Long text-based posts

• Short vertical videos

• Podcasts

• Infographics

What attracts the most attention on social media?

• Popularity, loudness, colorful

• Emotions, triggers, value

• Neatness, quickness, likeability

• None of the answers

Which is NOT a way brands can leverage social media for their business?

• Increase brand visibility

• Improve audience engagement

• Ignore criticizing comments

• Generate leads

Why should brands aim to have a good relationship with customers on social media?

• To ignore users

• To shove products down their throat

• To build relationships with their audience

• Because they gave up trying

What is a good first step for social media marketing?

• Set SMART goals

• Make posts slandering competitors

• Post random phone images

• Go door-to-door asking for follows

What should you do when performing a social media audit?

• Reflect on current efforts

• Compare to competitors

• Identify target audience

• All of the answer

Where can you find inspiration for your social media accounts?

• Random verified accounts

• Research strategies of popular brands

• iFunny

• Be your own inspiration

What is the best way to manage multiple social accounts?

• Create a content calendar

• Post whenever you feel like it

• Slowly abandon accounts over time

• Pay someone else to post