Media Planning

Media Planning

University

10 Qs

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Media Planning

Media Planning

Assessment

Quiz

Social Studies

University

Practice Problem

Medium

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of media planning?

To create advertisements

To analyze consumer behavior

To determine the most effective way to reach the target audience

To conduct market research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a step in the media planning process?

Setting advertising objectives

Evaluating media vehicles

Determining the marketing budget

Creating the advertisement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does GRP stand for in media planning?

Gross Rating Point

Great Reporting Process

Group Reach Percentage

General Response Pattern

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a measure of media efficiency?

CPM (Cost Per Thousand)

CPI (Consumer Price Index)

CPR (Cost Per Rating Point)

CTR (Click-Through Rate)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is reach in media planning?

The percentage of the target audience exposed to the ad during a specific period

The number of times the ad is shown to the target audience

The geographic area covered by the media campaign

The cost of reaching one thousand people with the ad

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a media vehicle?

Television network

Advertising agency

Marketing research firm

Product manufacturer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is frequency in media planning?

The number of times the ad is shown to the target audience

The percentage of the target audience exposed to the ad during a specific period

The geographic area covered by the media campaign

The cost of reaching one thousand people with the ad

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