Media Planning

What is the primary goal of media planning?

• To create advertisements

• To analyze consumer behavior

• To determine the most effective way to reach the target audience

• To conduct market research

Which of the following is NOT a step in the media planning process?

• Setting advertising objectives

• Evaluating media vehicles

• Determining the marketing budget

• Creating the advertisement

What does GRP stand for in media planning?

• Gross Rating Point

• Great Reporting Process

• Group Reach Percentage

• General Response Pattern

Which of the following is a measure of media efficiency?

• CPM (Cost Per Thousand)

• CPI (Consumer Price Index)

• CPR (Cost Per Rating Point)

• CTR (Click-Through Rate)

What is reach in media planning?

• The percentage of the target audience exposed to the ad during a specific period

• The number of times the ad is shown to the target audience

• The geographic area covered by the media campaign

• The cost of reaching one thousand people with the ad

Which of the following is an example of a media vehicle?

• Television network

• Advertising agency

• Marketing research firm

• Product manufacturer

What is frequency in media planning?

• The number of times the ad is shown to the target audience

• The percentage of the target audience exposed to the ad during a specific period

• The geographic area covered by the media campaign

• The cost of reaching one thousand people with the ad

What is the purpose of media buying in the media planning process?

• To create the advertisement

• To negotiate the cost of media space or time

• To evaluate the effectiveness of media vehicles

• To analyze consumer behavior

What does TRP stand for in media planning?

• Total Reach Percentage

• Television Rating Point

• Time Rate Purchase

• Targeted Reach Potential

What is the role of media research in media planning?

• To design the advertisement

• To analyze consumer behavior

• To gather information about media usage habits and preferences

• To create the media plan